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"Parachute is a platform where an EOS token holder can receive their airdrop tokens. The user is able to view the app airdropping the token and decide whether to claim the tokens. Users will then share their details with the app company, or to refuse them and claim the corresponding value in Parachute Tokens for future purchases."
This looks to be a great service to help apps to have better quality airdrops and also for potential token holders to have a great resource to review upcoming airdrops and give options for their participation.