Tokenizing Sports — How the Industry Is Incorporating Crypto
Cryptocurrencies and digital tokens have become powerful tools for a variety of industries over the past few years, and the world of sports is no exception. As the world continues to move online, sports teams and organizations are beginning to embrace the use of cryptocurrencies and digital tokens to give fans access to exclusive content and items using these new technologies. This move toward crypto-acceptance has been happening for some time in the sporting space. As early as 2014, the NBA team Sacramento Kings began accepting Bitcoin (BTC) as a payment method for tickets and merchandise, in a move that was considered a first in the sports industry.
From then onward, a swathe of organizations have begun to explore the use of digital tokens. In this article, Cointelegraph takes a look at the biggest sports teams and how they’re adopting digital tokens and cryptocurrency to provide their fans with the latest in e-commerce and user engagement.