How Blockchain Can Influence Social Media.

While blockchain was created for bitcoin and mainly used in finance, it can also change social media platforms and how online business is conducted. Social media based on blockchain will not only improve security but also transparency.

For one, blockchain’s immutability will make identity verification easier and prevent identity theft as users without proper authorization won’t be able to access the information. It can also address fake content, spam bots, and fraudulent ad impressions.

Blockchain will compel social media platforms to reorganize their sharing algorithm, data security policy, and payment methods. For brands that rely on social advertising, this entails fast thinking on how to adopt crypto transactions in their business.

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